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The results confirmed that the day by day international common consumption of online content had doubled from three hours 17 minutes to roughly 7 hours over the course of just one 12 months. A major information and media company needed to evaluate its digital advertising operations and improve the overall efficiency of advertisements across platforms. Strategy& carried out a rapid diagnostic of the digital sales ops perform to develop a baseline evaluation of the end-to-end order-to-cash process to grasp whether it is operating at peak effectivity and effectiveness. As a result of our work, we identified the most important root causes behind emerging issues and challenges as well as an inventory of measures that the company ought to consider to enhance performance. Deloitte refers to a quantity of of Deloitte Touche Tohmatsu Limited, a UK private firm limited by guarantee ("DTTL"), its community of member companies, and their associated entities . DTTL and every of its